Cannabis branding can make or break a company’s reputation, specially in an increasingly competitive marijuana space. As complete cannabis legalization comes to fruition, marijuana organizations will have to have a strong and accessible brand identity that can withstand the altering regulations. Every person from cultivation brands to pre-roll organizations are investing millions in making marketable logos, content material, and experiences that can set them apart from the flurry of marijuana brands.
If you are a cannabis business that is prepared to define your enterprise objectives and create a brand presence, you could advantage from 1 of the numerous cannabis branding agencies that have sprouted up alongside new healthcare and recreational cannabis laws. Although this list of cannabis branding agencies is not exhaustive, it is a excellent commence to crafting your brand message and story to a cannabis customer base that is prepared to listen.
1. Wick & Mortar
Wick & Mortar is an award-winning boutique cannabis agency that is been assisting construct out cannabis organizations from their Seattle headquarters because 2009. In this hugely competitive space, Wick & Mortar gives branding, tactic, copywriting, web page style, and packaging solutions for any sort of pot-associated enterprise. They also give solutions such as photography, videography, advertising, and consulting to expand your audience attain.
Wick & Mortar has worked with several weed enterprises like Narvona, a significant Michigan producer/processor, and ZoZ, a veteran Washington cannabis producer and processor. For each organizations, Wick & mortar modernized their brand vision to produce a story with longevity and sleek branding. They’ve also worked with other cannabis brands such as Karibo, Cannabition, Dutch Valley, Mendocino Reserve, and Northern Common.
Cannabrand bills itself as “the world’s initial advertising agency” for cannabis organizations. Apart from the classic branding agency solutions, they give consultancy in operations, provide chain management, and investor relations. Every single client begins off with a Discovery Workshop exactly where Cannabrand specialists perform out the branding and style components. According to their web page, they’ve constructed 157 brands, produced five.23 billion+ PR impressions and serviced 29 states and nations.
Cannabrand has worked with many cannabis brands like Doyen Components, an ancillary cannabis enterprise business. They helped Doyen come to industry and construct into a brand that has acquired 16 competitive cannabis enterprises. Cannabrand has also worked with significant California cultivator Caliva from San Jose. They made a handwritten typeface and shop style to produce a casual and beachy vibe that reflects Caliva’s ethos. With Verde Organic in Denver, they made a brand colour palette to reflect Verde’s organic and hand-trimmed practices.
There’s no shortage of cannabis branding agencies in the sector, but it is essential to uncover out which ones have a established profitable track record. Potency has assisted cultivators, dispensaries, and a variety of entrepreneurs create a brand tactic from identity improvement to net style to dispensary retail style. In terms of dispensary style, they can help retailers with a shop layout style, point-of-sale displays, trade show exhibits, and window displays.
Potency has worked with several profitable marijuana brands like TJ’s Organic Provisions, an organic cannabis producer primarily based in the Pacific Northwest. They supplied TJ’s with a tagline, signage, merchandising, advertising, and web page solutions. Potency has also worked with Stem Wellness and Pistil Farms in naming, identity style, and tagline improvement.
four. Higher Hopes
Higher Hopes is a complete-service branding agency for cannabis-centric organizations. Their perform is focused on branding, packaging, web page, and advertising solutions. Higher Hopes has a knack for logo, packaging, and web page style. Their advertising arm handles all of their social media, Search engine optimization tactic, optimization, copywriting, and marketing solutions.
Prior projects involve identity and packaging style for Unreal Cannabis, a THC-wealthy business getting into the California recreational industry. For Nuvata, Higher Hopes enhanced their brand tactic and identity style to attract an audience to their new vaporizer brand. Higher Hopes has also teamed up with Foottraffik, a premium advertising agency, for numerous projects.
4Blooms is a sister agency of Flashpoint Advertising, a San Diego-primarily based advertising business. This premier branding agency handles cannabis branding, packaging, net, Search engine optimization, and social media solutions. Projects can commence with an APEX workshop to craft an origin story along with other crucial elements of your extended-term enterprise objectives. They can create a web page web page wireframe to get began on your net presence and produce campaign themes to attract purchaser consideration.
4Blooms has worked with cannabis organizations to style logos, web sites, trade show booths, and ads on social media. With Canna Pride, they crafted an empowering origin story and made a standout trade show show. In their perform with Oki Wellness, they made branding and logo recommendations as nicely as mood boards to cement their brand identity.
six. the matters. group
Most cannabis branding agencies worth their salt method each and every client with an intensive preliminary consultation to define their discomfort points and come up with achievable options. The matters. group does not deliver a detailed list of solutions. As an alternative, they construct and help brands from scratch and deliver them with many solutions in a customized style. With places in Seattle and the Bay Location, they can deliver branding help for west coast organizations and beyond.
Verify out their many advertising sources like their annual cannabis industry brand attitude report and playbook, 10 cannabis brand archetypes, and white papers on cannabis industry niches. The matters. group crafted a name and web page for Trinity Farms just a couple of months just before a significant Las Vegas sector conference. For Cosmos Xtracts, they supplied brand guidance and analysis tactic style that set them apart from the competitors.
7. Why Workshop
Why Workshop has comprehensive encounter creating out brands in the cannabis, hospitality, travel, and overall health space for more than 20 years. They specialize in net style for WordPress and Squarespace platforms. Why Workshop can assistance with promotional landing pages, Search engine optimization, illustrations, photography, motion video, and logo creation. You can primarily turn to this premiere branding agency when establishing a brand from absolutely nothing.
Why Workshop has worked with organizations such as Cannabiotix by delivering them branding, packaging, advertising, net, and social media solutions. They’ve also worked with Juice Co Vape Brand, CBDNA Skin Care, Qulcan Cannabis Brand, and Greenlife Productions. They also helped establish the Travel Joint, a cannabis travel and leisure website, as a go-to website for cannabis travelers.
eight. Green Street Agency
Los Angeles-primarily based Green Street Agency received a increase in mainstream appeal when they teamed up with Gary Vaynerchuk, 1 of the most vocal and established advertising leaders in the nation. Green Street Agency specializes in branding and re-branding, customer touchpoints, and scalable executions to produce 1-of-a-type branding experiences. In truth, they co-founded the Hall of Flowers and Cannabis Enterprise Epicenter in downtown Los Angeles.
They also have comprehensive encounter securing partnerships and licensing like celebrity licensing, influencer advertising, and contract negotiations. In terms of regulatory compliance, Green Street can execute a complete threat assessment for any potential enterprise. They’ve partnered with some of the most recognized brands in the nation like Apothecanna, Eaze, GFarmaLabs, Snoop Dogg, Cookies, Shaboink, Absolute Xtracts, and additional.
Cannabis branding agencies are a dime a dozen, but there are numerous out there that can construct out each aspect of your brand. If you want your business to stand the test of time amongst a sea of nicely-financed operations, it is critical to employ the finest agencies to stake your claim in your marijuana niche. The finest marijuana branding agencies will employ inventive and compliant advertising techniques to attract a wide audience without having breaking any laws. To understand additional about advertising in the cannabis space, enroll in Cannabis Instruction University!