Kevin Smith and Jason Mewes Market ‘Jay and Silent Bob Reboot’ With New Weed Strains

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“After 25 years of becoming fake weed dealers, it feels good to be genuine weed dealers,” Kevin Smith told THR even though introducing his signature new strains of weed at West Hollywood’s Herbarium Recreation Dispensary.

Hundreds of fans filled the parking lot and lined up halfway down the block outdoors of the Herbarium Recreation Dispensary for a opportunity to meet director Kevin Smith and his pal and frequent collaborator Jason Mewes as they premiered 3 new weed strains to market their upcoming film Jay and Silent Bob Reboot.

Regardless of their humble beginnings, Jay and Silent Bob have established to be some of the most enduring characters in film history. Initial appearing in Smith’s directorial debut Clerks in 1994, the stoner comedic duo have considering that produced appearances in more than a dozen films, tv shows and music videos stretching more than 25 years.

Smith spoke to THR about why the characters have had such a extended pop culture shelf life.

“I consider it has almost everything to do with Jason Mewes. He’s 1 of the most original people today I’ve ever met and people today respond to him in this weird way,” Smith mentioned. “There’s a familiarity to him and a comfort issue to him and there’s a thing to be mentioned for becoming about for a quarter century. Persons are like ‘oh, you are nevertheless right here?’ But if you final extended adequate people today are like ‘hey, excellent to see you again'”

Rap music blared in the Herbarium and the shop had a dance celebration really feel as white coated clerks grooved to the music. In addition to a wide range of buds and edibles, there had been also vending machines nicely stocked with munchies ranging from Doritos to candy bars, producing the shop 1-cease buying for hungry stoners.

The new strains had been created in conjunction with Caviar Gold and are named Snoogans, Snoochie and Berzerker, which had been catch phrases coined by Mewes in the original Clerks.

While Mewes is sober now, he spoke with THR about what it implies to have his personal weed strain and what it is like to go from counter culture icons to mainstream bud businessmen.

“Its remarkable. It is cool due to the fact the films have been primarily based on our characters. They sold weed and they did it illegally. When Kevin wrote Clerks, he primarily based Jay on me 100 %. That is what I acted like, that is what I did. Almost everything but sold weed. So it is genuinely cool that so lots of years later that Jay can in fact sell weed and sell it legally. It genuinely produced the character come complete circle and produced me Jason Mewes come complete circle.”

Smith added, “Following 25 years of becoming fake weed dealers, it feels good to be genuine weed dealers. It is remarkable. In terms of the film, I was often hoping that when the film comes out the weed will be out there. And the film will go away faster than the weed ever will so I’m type of hoping that the weed just type of keeps going. It would be a good legacy for the flick.”

Couple of directors have worked as really hard to type a individual connection with their fans as Smith, and it showed not only by way of the huge turnout, but the quantity of fans who came dressed in Smith’s signature mixture of oversized jean shorts and a hockey jersey.

Kevin and Jason produced each smokers dream come correct, when they worked the counter and sold their new strains to the initial handful of fans to make it by way of the door. Smith also took lots of time to sign autographs and pose for photos.

Daniel Fitzgerald from Arleta spoke to THR about why Smith has by no means lost connection with his fan base.

“Even even though he’s been large for practically 30 years, he’s nevertheless quite a lot 1 of us,” Fitzgerald mentioned. “He’s nevertheless quite a lot a element of nerd culture. He’s nevertheless approachable. His humor hasn’t changed more than the final 30 years. He’s nevertheless fairly a lot the similar guy that produced Clerks 30 years ago.”

Jay and Silent Bob Reboot is scheduled to hit theaters on Oct. 15.



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