As a veteran of California’s cannabis industry with professional experience in nearly every facet of the business, Kristen joined our own podcast host TG Branfalt for a chat about the state of cannabis as it moves out of the gray and into the heavily restricted legal marketplace. In this interview, we hear Kristen’s 14-year story of exploring the industry — from starting as a dispensary worker, advancing into cultivation, then edibles manufacturing, then as a project manager, and eventually becoming an independent strategic business advisor — and she shares important truths about the industry that may be hard to hear for entrepreneurs or investors who are considering a career in cannabis.
Tune in via the player below, or scroll further down for a full transcript of the interview.
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TG Branfalt: Hey there, I’m your host, TG Branfalt, and thank you for listening to the Ganjapreneur.com podcast, where we try to bring you actionable information and normalize cannabis through the stories of Ganjapreneurs, activists and industry’s stakeholders. Today I’m joined by Kristen Yoder, Soil to the Oil owner. She has more than 10 years in the cannabis industry, offering strategic advisement services to businesses and entrepreneurs seeking to enter the industry, and she’s the host of the CannaBS Detector podcast, which is a whole lot of fun. Really interesting stuff on that. How are you doing?
Kristen Yoder: I am good. Thank you so much for having me today.
TG Branfalt: I’m really, really stoked. Before we get into what you do and some of the BS that we’re going to talk about today, tell me about yourself. How did you end up in the cannabis space?
Kristen Yoder: Actually, I’ve been in the cannabis industry in Los Angeles since 2005, so I’m going on 14 years out here. I got my first job at a dispensary when I got my doctor’s recommendation, 2005. There was only one dispensary in the city of LA. The first time I went in there, I was just absolutely in heaven. I was like, “Oh my God. There are weeds stores. This is insane.” To clarify, I wasn’t really a medical patient. That’s just how you got weed in California. The dispensary, nobody smoked there, which was insane. I’m like, “Oh my God. You guys need me.” The second time I came in, they hired me and I mean, I was just … I loved it. For five years, it was my job to literally study weed and teach people about it. So I did that.
Published: May 23, 2019