Men’s self-care products are advertised as clean and simple, as if the company was afraid of putting guys’ masculinity at risk. While women’s products mention a long list of flowery and feminine smells, men’s products are pretty basic. Their commercials might show a guy riding a horse and eating a burger, even if that doesn’t reflect anything about the product they’re meant to be advertising.
This issue has been around since forever. By deeming things “masculine,” companies make them more accessible, even if the product in question is makeup.
Struggling with blemishes or dark under-eye circles?
See how War Paint can help: https://t.co/X0xaeIOBsV pic.twitter.com/1TkWzye2FE
— War Paint (@warpaintmufm) May 8, 2019
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War Paint claims to distinguish themselves from other companies by creating makeup that’s specifically made for men. According to their site: “Men’s skin is naturally tougher, the skin on a man’s face is 25% thicker than a woman’s, men’s skin also has bigger pores and a lot more of them which produces more sebum than a woman. The difference in men’s skin to woman’s skin is caused by hormones, specifically testosterone.”
A few days ago, War Paint’s twitter account uploaded a video which was quickly deleted because of all the jokes that followed. In it, a man with tattoos is taking a shower and later putting on makeup. There’s a skull and you can barely see the guys’ face, all suggesting that War Paint’s makeup is not like other makeup because it’s very manly.
Aside from the skull ring, my favorite part about this ad is the fact that we don’t even see this guy’s face half the time, which is a bold move for a makeup company to not show what their product even does—wait, did I say makeup? I meant war paint, I swear! https://t.co/U806ZoGDBH
— Kev (@kevyandrews) May 10, 2019
😤 WAR PAINT 😤 in 🔪masculine🔪 black packaging so nobody thinks you’re a 💁🏼♀️ girl. Specifically formulated for your 🛠 LEATHER TOUGH MAN SKIN 🚬 also, a SKULL RING 💀 💀 https://t.co/XofXFRj0R5
— Samantha Ravndahl (@SsssamanthaaMUA) May 9, 2019
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hey bro are you wearing makeup? nah bro makeup is for girls……im wearing WAR PAINT
— leah 📌 lsd (@nuestaarons) May 9, 2019
Imagine being a man. You’ll only wear makeup if it’s called “war paint” drink rosé if it’s called brosé and wear a romper if it’s called a “romphim” y’all are exhausting. Go to a store any makeup store and get some concealer and be done. https://t.co/F2dc8nSIoc
— nicole byer (@nicolebyer) May 10, 2019
Are men okay?